In This Review


Bone health remains a cornerstone of overall wellness, yet it's often overlooked until issues arise. In the pursuit of supporting and maintaining strong bones, supplements have secured their spot in many health-conscious individuals' routines.

Welcome to the complex world of bone health supplements. Let’s examine their efficacy and role in nurturing your skeletal system.
From calcium and vitamin D to lesser-known players like magnesium and vitamin K2, you’re spoiled for options. We'll dissect the science, demystify ingredients, and consider factors such as bioavailability and synergistic effects.
Ready? Let’s get right into it!

How Did We Select the Best Supplements?

Our dedicated team has scoured the digital marketplace, read countless reviews, and delved deep into scientific studies to bring you a curated list of the best bone health supplements. 

We support supplements that are evidence-based and rooted in science. We value certain product attributes that we find to be associated with the highest-quality products. We prioritize products that are third-party tested, FDA-approved, and GMP-certified.
Our team of experts has created a detailed, science-backed methodology to choose the supplements we recommend.

Expert’s Advice on Bone Health Supplement

According to Karen Kemmis, a doctor of physical therapy at Upstate, “Bone undergoes constant remodeling, with new bone being laid down while some are naturally resorbed. Unfortunately, as the years progress, more bone tends to be lost than is replaced. The process of bone deposition relies on adequate levels of calcium and vitamin D. Over time, microscopic thinning occurs, leading to a reduction in the overall thickness of the bone structure and, consequently, a weakening of the bone.”

Our Top Picks

Best Bone Health Supplements in 2024

We spent hours researching various bone supplements, and we have identified the top products that can support bone health effectively. In this article, we will provide an overview of the best bone supplements available on the market and what to consider when choosing the right supplement for your needs.


Ultimate Bone Support | Best Bone Supplement


Ultimate Bone Support

(4.9/5) 784 REVIEWS
  • High-Quality Ingredients
  • Risk Free
  • FDA Approved
  • Affordable
  • 100% satisfaction guarantee
  • Form: Tablet
  • Quantity: 60 Tablets
  • Dosage: 2 Tablets Daily
  • Ingredients: Vitamin D3, Vitamin K2, Zinc, Copper, Manganese
  • Usage: Support Bone Density, Increase Estrogen and Vitamin D Level
  • Safety: High-Quality Ingredients, FDA Approved
  • Refund Policy: 90-Days
  • Company Info: USA

Great Product.

“Older white female. Started taking Ultimate Bone Support at the recommendation of a family member. I have beginnings of osteoporosis. Been taking the product for years now and my bone density results improved in one area. Don't wait, start taking it immediately! Lifelong customer. Don't forget to exercise also. One thing, the pill is a little hard to swallow but worth the effort.”- Megan R.


Advanced Bionutritionals stands out as a dedicated provider of top-notch dietary supplements. Focused on enhancing overall well-being, the brand ensures the highest quality through meticulous research and premium ingredient selection. Advanced Bionutritional Ultimate Bone Support is a dietary supplement designed to promote bone health and strength.

The significance of Vitamin K2 in bone health, as highlighted by Research[1], emphasizes its positive impact on both bone formation and strength.

Formulated with a blend of essential vitamins, minerals, and nutrients, including Vitamin D3, Vitamin K2, Zinc, Copper, Manganese, Boron, Strontium, L-Lysine, and Hops, it works synergistically to support bone density, reduce bone loss, and promote healthy bone formation. Clinically tested and considered safe, this supplement is intended for adults looking to maintain or improve their bone health, especially those at risk for conditions like osteoporosis. With a 4.8 overall rating, it offers comprehensive bone support, mineral absorption, and vitamin support, backed by a 100% satisfaction guarantee.

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1MD D3 | Best Bone Support Supplement


1MD Nutrition Vitamin D3

(4.8/5) 27 REVIEWS
  • High-Quality Ingredients
  • Risk Free
  • Dairy Free
  • Non-GMO
  • Made in the USA
  • Form: Softgel
  • Quantity: 90 Softgel
  • Dosage: one Softgel Daily
  • Ingredients: Vitamin D3 as Cholecalciferol, Organic Avocado Oil
  • Usage: Improves Cognitive Health, Improves Muscle Function
  • Safety: High-Quality Ingredients, Dairy Free, Non-GMO
  • Refund Policy: 90-Days
  • Company Info: 1MD Nutrition™, 2585 W 400 N, Suite 100, Lindon, UT 84042, +1-(888) 393-4030,

This works just as well as natural calcium.

“I generally cannot take a lab-made calcium supplement. In the past, I have used a natural calcium product, but it has become increasingly difficult to find. I started using this product and have had no bad side effects. Since I am over 65, I have had at least one bone scan since starting this product. The results came back normal. I buy this supplement regularly.”- Kaira


1MD D3 is a trusted supplement designed to enhance overall health by providing 5000 IU of highly bioavailable vitamin D3. Crafted by board-certified doctors, including Dr. Brian Greenberg and Dr. Adam Kreitenberg, this product stands out for its commitment to quality and safety.

According to the National Center for Biotechnology Information[2], there is a significant importance attributed to vitamin D supplementation, specifically with cholecalciferol, as a safe and effective measure to counteract vitamin D deficiency in the United States, arising from inadequate sun exposure.

The key ingredient in 1MD D3 is vitamin D3, sourced as cholecalciferol. It works by enhancing the body's absorption of essential minerals like calcium, magnesium, and phosphorus. This, in turn, contributes to the development of strong bones, teeth, and muscles while supporting cognitive function and various bodily systems.

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1MD OsteoMD | Best Supplement for Bone Density


1MD Nutrition OsteoMD

(4.8/5) 175 REVIEWS
  • Clinically Proven Ingredients
  • Scientifically Formulated Ingredients
  • Dairy Free
  • Non-GMO
  • GMP Certified
  • Form: Capsule
  • Quantity: 90 Capsules
  • Dosage: Three Capsules Daily
  • Ingredients: Calzbone, MenaQ7, Vitamin D3 as Cholecalciferol, Calcium Hydroxyapatite
  • Usage: Promotes Healthy Bone Density, Strengthens the Immune System
  • Safety: Scientifically Formulated Ingredients, Non-GMO, GMP Certified
  • Refund Policy: 90-Days
  • Company Info: 1MD Nutrition™, 2585 W 400 N, Suite 100, Lindon, UT 84042, +1-(888) 393-4030,

Love This Product!!

“I've been taking OsteoMD for a year now. I'm really happy with the improvements, and I will continue to take OsteoMD. Thank you, doctors, and I appreciate the research that you've done to help women. Thanks again!”- Maai


1MD OsteoMD is a bone health supplement designed to address age-related bone issues and promote lasting bone well-being. Manufactured and formulated by 1MD Nutrition, a company known for its commitment to quality, OsteoMD is recommended for those looking to maintain strong and healthy bones as they age.

1MD OsteoMD is a supplement recommended for adults aiming to maintain strong and healthy bones. The product is user-friendly. Safety is prioritized, with ingredients like vitamin D, calcium, vitamin K2, and Cal-Z-Bone manufactured in FDA-regulated facilities following cGMP standards. The benefits of OsteoMD include actively contributing to bone health, fortifying skeletal structure, promoting healthy bone density, and even strengthening the immune system. This supplement is ideal for those seeking comprehensive bone support and can be beneficial for individuals at risk of bone health issues due to aging or other conditions. 

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Primal Harvest Bone Health Supplement | Best Bone Health Vitamins

primal-harvest-bone -health Supplement

Primal Harvest Bone Health Supplement

(3.4/5) 55 REVIEWS
  • Form: Capsule
  • Quantity: 120 Capsules
  • Dosage: Four Capsules Daily
  • Ingredients: Vitamin D3, Calcium Carbonate, Vitamin K2, Magnesium, Zinc
  • Usage: Promote and Support Muscles and Nerves, Supports Healthy Bone Density
  • Safety: Gluten Free, Dairy Free, and Soy Free
  • Refund Policy: 90-Days
  • Company Info: Primal Harvest, 2980 McFarlane Rd, Miami, FL 33133,

Awesome Option!

“I like this bone health vitamin supplement. I fell and got a very serious compound fracture in my leg and ankle and my surgeon recommended this. It doesn’t adversely affect me at all and I’m looking forward to great results.” - SUSAN LUCERO

Primal Harvest stands out as a wellness brand committed to supporting bone, joint, and muscle health. Their flagship product, Primal Bone Health, is a testament to their dedication to holistic well-being. With a blend of essential vitamins, minerals, and Ayurvedic ingredients, Primal Bone Health offers a comprehensive approach to maintaining robust bones, supporting muscle performance, and enhancing overall vitality. The brand's commitment to quality is evident in the gluten-free, dairy-free, and soy-free formulation, crafted in the USA with globally sourced ingredients. 

According to MDPI[3], a reliable study underscores the significance of calcium, a fundamental nutrient crucial for bone health, in supporting skeletal structure and function. This research emphasizes the importance of maintaining adequate calcium intake to preserve bone density. In line with these findings, Primal Bone Health, through its carefully crafted formulation, ensures the delivery of an optimal dose of calcium. This commitment contributes to providing effective support for bone, joint, and muscle health.

Its blend of calcium, magnesium, vitamins D and K, along with Ayurvedic ingredients, supports bone strength, muscle performance, energy levels, and relaxation. The formula, inspired by Ayurveda, incorporates turmeric and BioPerine black pepper extract for additional joint health benefits. Primal Bone Health supports absorption with vitamins C and D, the mineral boron, and black pepper extract. With consistent use, individuals may experience enhanced physical performance and bone, joint, and muscle support. The supplement is designed for those seeking a natural and comprehensive approach to bone health, ensuring not just efficacy but also safety, as emphasized by the brand's commitment to quality and transparency.

Official Website


New Chapter Bone Strength | Best Supplement for Bone Strength


New Chapter Bone Strength Take Care

(3.5/5) 163 REVIEWS
  • Form: Tablet
  • Quantity: 120 Tablets
  • Dosage: Three Tablets Daily
  • Ingredients: Vitamin D3, Vitamin K1, Calcium, Magnesium, Vitamin K2
  • Usage: Supports Joint Function and Mobility, Supports Healthy Bone Density
  • Safety: Non-GMO Project Verified, 100% Vegetarian, Gluten Free
  • Refund Policy: 60-Days
  • Company Info: 90 Technology Drive Brattleboro, VT 05301,, +1-(888) 874-4461

New Chapter Bone Strength Works!

“I have been taking New Chapter Bone Strength for several years. I like it because it is natural, helps keep my bones strong, and I don't need to take a drug. Bone strength has helped me maintain my bone health, even though I have osteoporosis. It has gotten no worse, and I attribute that to bone strength, a good diet, and exercise. I recommend Bone Strength to others when asked what I take for calcium and my bones. Thank you, New Chapter.” - Boston

New Chapter Bone Strength is a plant-powered calcium supplement designed to support bone density, protect against age-related bone loss, and keep you moving with ease. This formula also supports joint function and mobility, making it a great choice for active individuals. Plus, fermented D3 contributes to heart health by promoting healthy arteries. It features fermented Vitamin D3 and Vitamin K2, which work synergistically to help your body absorb calcium effectively and direct it where it's needed most—your bones.

According to Frontiersin[4], there is a significant emphasis on the importance of plant-based calcium. This emphasis revolves around its role in supporting bone density, aiding in the normal creation of bones, and contributing to the reduction of osteoporosis risk.

It is free from gluten, artificial colors, flavors, and preservatives. Bone Strength Take CareTM is easy on your digestive system and kind to your body.

Official Website


Nature Made Calcium Gummies | Best Natural Calcium Supplement


Nature Made Calcium Gummies

(3.1/5) 204 REVIEWS
  • Form: Gummies
  • Quantity: 80 Gummies
  • Dosage: Two Gummies Daily
  • Ingredients: Calcium (as Tricalcium Phosphate), Phosphorus, Sodium, Vitamin D3
  • Usage: Supports Strong Bone, Improve Calcium Absorption
  • Safety: No Artificial Flavors, Quality Global Ingredients, Gluten Free
  • Refund Policy: 60-Days
  • Company Info: USA, +1-800 276 2878

I'll never buy this again

“I've been using nature-made calcium gummies for years. I just bought two new bottles. As you can see from the picture, they changed them completely. These were different shapes, different texture, and different taste. Cannot figure out what happened, they are also different from same product viewed in stores. They are horrible tasting now! They taste like cement they don't look the same. They look like they are expired. I'll never repurchase them. Very disappointed!!!!” - Sandy

Nature Made's Calcium Gummies are designed to help support strong bones and teeth. The combination of calcium and vitamin D3 aids in calcium absorption, contributing to overall bone health. Free from artificial flavors, synthetic dyes, and gluten, these gummies offer a safe and natural choice.

According to research conducted by MDPI[5], maintaining adequate calcium intake throughout one's life, coupled with sufficient levels of Vitamin D, has been shown to reduce the risk of osteoporosis.

The benefits extend to anyone looking to incorporate a tasty supplement into their routine, and it's especially beneficial for those with a focus on bone health. Whether you are proactively maintaining your well-being or addressing specific health needs, Nature Made's Calcium Gummies provide a delicious and convenient way to support your daily calcium intake.

Official Website


VitaMedica Bone Support Supplement | Best Bone Health Formula


VitaMedica Bone Support Supplement

(3.5/5) 72 REVIEWS
  • Form: Tablets
  • Quantity: 90 Tablets
  • Dosage: Take Three Tablets with Dinner
  • Ingredients: Calcium, Magnesium, Vitamin D3, Boron, Vitamin K
  • Usage: Support Bone and Joint Health
  • Safety: No Artificial Dyes or Colorants
  • Refund Policy: 60-Days
  • Company Info: USA, +1-888-367-8605,

I feel confidence in this product.

“I have been using Bone Support Vitamins for 2 years. I started after surgery as it was recommended and never stopped. I take it before bed as its ingredients have a side effect of helping to relax and calm. It helps me to sleep. I will never switch to another product. Worth the money.” - Karen Sharkey

Bone Support is a comprehensive solution with 525 mg of calcium, 450 IU of vitamin D, 315 mg of magnesium, vitamin K, and boron. It is a standout product formulated with calcium, magnesium, boron, and vitamins D and K to fortify bone strength and density. The chelation process enhances mineral absorption, ensuring your body reaps the maximum benefits. It not only maintains bone density but also induces a sense of calm in the evenings.

The formula, which includes natural mixed carotenoids and vitamin E, aids in nutrient availability and absorption. With no artificial dyes, it's a safe choice. Ideal for those aged 35–65, Bone Support is perfect for individuals who may not obtain sufficient vitamins and minerals through their regular diet.

Official Website


NOW MK-7 + K1 and MK-4 | Best Supplement for Bone Building

NOW MK-7 + K1 and MK-4

NOW MK-7 + K1 and MK-4

(3.6/5) 19 REVIEWS
  • Form: Capsule
  • Quantity: 90 Capsules
  • Dosage: One Capsule Daily
  • Ingredients: Vitamin K1, Vitamin K2, Hypromellos
  • Usage: Supports Bone Health, Cardiovascular Support
  • Safety: Soy Free, GMP Facility
  • Refund Policy: 30-Days
  • Company Info: 244 Knollwood Drive, Bloomingdale, IL 60108, +1-888-669-3663

Great Product!

“As an aging adult in my 40s bone health is very important to me. I feel I'm getting the full spectrum of vitamin K benefits, including support for bone health with cardiovascular health with the Now Brand. capsules were easy to swallow.” - Shannon W

MK-7 Plus with K1 and MK-4 from NOW Supplements serves as a vital component for those seeking to support cardiovascular health and maintain robust bones. NOW delivers a comprehensive formula featuring two essential forms of vitamin K2 along with vitamin K1. Vitamin K is renowned for its role in calcium regulation, blood coagulation, and bone formation. With a vegan-friendly approach and being free from common allergens, this supplement prioritizes safety.

Its benefits extend to the synthesis of blood coagulation factors, contributing to overall health. Ideally suited for adults, especially those with an interest in bone health, the product is not recommended for pregnant or nursing individuals.  

Official Website

How Do Supplements Affect Bone Health?

When it comes to keeping bones healthy, supplements can be helpful. Calcium and vitamin D are pivotal for maintaining strong bones and preventing osteoporosis. Calcium contributes to bone density and structure, while vitamin D enhances calcium absorption[6].

Now, it's not just about how much you put in but it's also about balance and teamwork. Other good stuff like magnesium and vitamin K2 help keep everything in order and ensure calcium ends up in your bones and not in places it shouldn't be[7].

But here's the thing — popping supplements alone isn't going to build a bone fortress. Eating right, staying active, and living healthy is the best investment plan for your bone health. And, going overboard with calcium could cause more harm than good, like giving you heart troubles instead of stronger bones.

Who Should Take Vitamins for Bones?

Postmenopausal women, you're in the spotlight here. Your body goes through lots of changes, and your bones often bear it all. Since estrogen dives, and that hormone is like a bone protector, your bones might need more support from bone health vitamins to stay strong[8].

Then there are the older folks, the vibrant 65+ crowd. Your bones have been with you for the long haul, and they start to show their age just like you do. They could use a little backup from bone vitamins to keep them going strong.

People who are rarely out in the sun, listen up. Vitamin D is like sunshine in a bottle for you. If your lifestyle or location keeps you away from the sun's rays, which help your body make vitamin D, then bone health vitamins are a smart move to keep those bones intact.

Lastly, if your family tree has weak bones written all over it, or your doc says your bone density's heading south, it's time to consider supplements.

Additional Ways to Support Bone Health

  • Exercise and Bone Health: Regular exercise is essential for maintaining healthy bones. Weight-bearing exercises, cardiovascular activities, and resistance training can all contribute to stronger bones.
  • Gut Health and Bone Health: There's a connection between your gut and your bones. A healthy gut microbiome contributes to overall health, including bone health. So, taking care of your digestive system can indirectly support your bones.
  • Healthy Lifestyle for Bone Health: Balanced nutrition, regular exercise, maintaining a healthy weight, and avoiding harmful behaviors like smoking or excessive alcohol consumption will help keep your bones healthy.

Are Supplements for Bone Health Beneficial?

Yes, and in many ways that include;

  • Enhanced Calcium Absorption: The primary benefit of supplements for bone health is their ability to enhance calcium absorption. Calcium is the building block of our bones, and without adequate calcium, our bones can become weak. Vitamin D supplements assist in this process by increasing the absorption of calcium in the body
  • Bone Metabolism Support: Calcium and vitamin D work together to support healthy bone metabolism. This means they help your body break down old bone and build new bone, maintaining a healthy balance that's crucial for overall bone health.
  • Dietary Enhancement: Some people may not get enough vitamins and minerals from their diet alone. In these cases, vitamins for joints and bones can provide the necessary nutrients to ensure optimal bone health.
  • Protein Influence: Protein also plays a significant role in bone health. Adequate protein intake, when combined with calcium supplementation, can positively affect bone health variables.
  • Individualized Bone Health Support: The impact of vitamin D supplementation on bone mineral density is complex and depends on various individual factors. Therefore, vitamin D supplements can provide individualized support for bone health based on personal needs.

What to Look for in the Best Vitamin for Bones?

  • Calcium Content: Look for a supplement with adequate calcium to support your daily needs. However, remember that you also get calcium from your diet, so consider this when deciding on the right dosage.
  • Vitamin D3: Vitamin D aids in the absorption of calcium. Without enough vitamin D, your body can't absorb the calcium you're taking in. Specifically, look for Vitamin D3 (cholecalciferol), as it is more effective at increasing vitamin D levels in the blood than its counterpart, Vitamin D2.
  • Other Essential Minerals: In addition to calcium and vitamin D, other minerals like magnesium, zinc, copper, and manganese are also important for bone health. These minerals aid in the formation and maintenance of healthy bone structure.
  • Bioavailability: This term refers to how well a nutrient is absorbed by the body. Some forms of minerals are more bioavailable than others. For instance, calcium citrate is more easily absorbed than calcium carbonate. Always check the label to see what form of the mineral the supplement contains.
  • Quality Assurance: Choose supplements from reputable brands that adhere to good manufacturing practices. Look for certifications from third-party testing organizations, which can assure the product's quality, potency, and safety.

Product Comparison

Here's a short comparison of our top recommendations to make your decision easier:

Ultimate Bone Support 1MD Nutrition Vitamin D3 1MD Nutrition OsteoMD Primal Harvest Bone Health New Chapter Bone Strength
Rating star-4.9 star-4.8 star-4.8 star-3.5-1 star-3.5-1
Cost $39.95 $17.99 $45.10 $35.96 $38.28
Dosage 2 Tablets Daily One Softgel Daily Three Capsules Daily Four Capsules Daily Three Tablets Daily
Usage Support Bone Density, Increase Estrogen and Vitamin D Level Improves Cognitive Health, Improves Muscle Function Promotes Healthy Bone Density, Strengthens the Immune System Promote and Support Muscles and Nerves Supports Joint Function and Mobility
Return Policy 90-Days 90-Day 90-Days 90-Days 60-Days
Pros High-Quality Ingredients, FDA Approved Dairy Free, Non-GMO Non-GMO, GMP Certified Gluten Free, Dairy Free 100% Vegetarian, Gluten Free
Review Numerous 4-5 Star Reviews Reasonable Deal Highly Recommended Result Vary Person to Person Less Effective
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Q: Are there any bone health supplements specifically designed for menopause?

A: Yes, certain vitamins for bone health are specifically formulated to support bone health during menopause. These often include higher levels of calcium and vitamin D, as the body's ability to absorb these nutrients decreases with age.

Q: What is the fastest way to increase bone density?

A: Increasing bone density is a gradual process and there's no instant fix. However, combining a balanced diet rich in calcium and vitamin D, regular weight-bearing exercise, and appropriate supplementation can help enhance bone density over time.

Q: Do Bone Strength Supplements Actually Work?

A: Yes, bone strength supplements can support bone health, but they're not a magic bullet. They work best when used as part of a comprehensive approach to bone health that includes a balanced diet, regular exercise, and a healthy lifestyle.

Q: Are there any side effects of taking bone health supplements?

A: While bone health supplements are generally safe for most people, they can cause side effects in some cases. Common side effects may include constipation, bloating, and gas, especially with calcium supplements. Vitamin D supplements can cause nausea, vomiting, poor appetite, constipation, weakness, and weight loss if taken in excess.

Q: Can children and teenagers take bone health supplements?

A: Yes, children and teenagers can benefit from bone health supplements, especially if they have dietary restrictions that prevent them from getting enough calcium and vitamin D. However, it's important to consult with a pediatrician before giving your child any supplements.


Ensuring optimal bone health involves not only a balanced diet and regular exercise but also the right supplementation. Bone health supplements, packed with essential nutrients like calcium, vitamin D, and other minerals, can play a supportive role in maintaining and enhancing bone health. However, their effectiveness varies based on individual factors, so it's always crucial to consult with a healthcare provider before starting any vitamins for bone health.

Remember, these supplements are a tool to aid in your overall bone health strategy, not a standalone solution. Pick the best bone supplement, and prioritize your bone health as an investment in your future well-being.

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Robert G. Silverman, MS, CCN, CNS, CSCS

Dr. Robert G. Silverman is a chiropractic doctor, clinical nutritionist, and author of 'Inside-Out Health: A Revolutionary Approach to

8 Sources

We review published medical research in respected scientific journals to arrive at our conclusions about a product or health topic. This ensures the highest standard of scientific accuracy.

[1] Vitamin K and Bone Metabolism: A Review of the Latest Evidence in Preclinical Studies
[2] Vitamin D Deficiency
[3] Calcium Intake in Bone Health: A Focus on Calcium-Rich Mineral Waters
[4] Healthy plant-based diet index as a determinant of bone mineral density in osteoporotic postmenopausal women: A case-control study
[5] Vitamin D and Calcium in Osteoporosis, and the Role of Bone Turnover Markers:
[6] Calcium Intake in Bone Health: A Focus on Calcium-Rich Mineral Waters
[7] Calcium, vitamin D, vitamin K2, and magnesium supplementation and skeletal health
[8] The Effects of Transdermal Estrogen Delivery on Bone Mineral Density in Postmenopausal Women: A Meta-analysis,of%20fractures%20in%20older%20women.

**This is a subjective assessment based on the strength of the available informations and our estimation of efficacy.

*Result may vary. If you are pregnant, nursing, have a serious medical condition, or have a history of heart conditions we suggest consulting with a physician before using any supplement. The information contained in this website is provided for general informational purposes only. It is not intended to diagnose, treat, cure, or prevent any disease and should not be relied upon as a medical advice. Always consult your doctor before using any supplements.

Disclosure of Material connection: Some of the links in the post above are "associate sales links." This means if you can click on the link and purchase an item, we will receive a commission. Regardless, we only recommend products or services which we use personally and/or believe will add value to our readers. We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials."